Podcast 6: The Internet explains the internet, how it works for musicians, and how to make sense of it.

Great piece I found on the net about brands&bands. Written by Geoff Cothrill CMO at Converse.

"Global brands are starting to understand that it is more about the art than the endorsement."

Check it out: http://yogmoney.wordpress.com/2012/02/01/the-current-state-of-music-marketing-a-few-thoughts/