Manchester Evening News - By Alistair Beech | Tue, 26 May, 2009...

Un-Convention 2009: 3-day forum for DIY music makers

AIMING to bring together grassroots promoters, bands and labels, UN-Convention’s second year showcases Manchester radar flirts Everything Everything and Magic Arm, plus the big-in-Japan Kyte and London troubadour Arthur Delaney.

Local legends I Am Kloot will headline the closing party at Salford’s Blueprint Studios on Saturday, June 6.

Set up via Manchester label Fat Northerner, UN-Convention is billed as a not for profit music conference for DIY artists and labels to discuss and dissect a music industry in transition.

Its debut year pitched up on the weekend of In The City: the media-friendly, record deal scoring industry event set up by the late Anthony Wilson and his wife Yvette Livesey. UN-Convention was so successful first time around, it has spawned sister conferences in Belfast and Swansea, with future events planned in Glasgow, Barcelona, Reykjavik and yes, London.

With major labels just about coming to terms with digital’s increasing market and taste making force, now has never been a better time for independent labels to set up online and work with artists keen to promote their music far and wide.

To encourage those label bosses already plugging away and any enthusiastic amateurs, UN-Convention will hold discussions chaired by industry experts and more impressively, working local musicians and labels, with audience participation mandatory.

Discussion extends post-festival too, with audience members encouraged to keep the conversation flowing on the UN-Convention blog.

Housed in Salford’s Sacred Trinity Church on Chapel Street over three days, UN-Convention will mix day time panels chaired by local charmers Peter Hook, Liam Frost, John Robb, Jay Taylor (Bonebox, The Ruby Lounge), Pete Jobson (I Am Kloot) and Lil Fee (drummer in Manchester’s finest The Whip) with cutting edge evening performances.

Here at CityLife we’re especially looking forward to Thursday’s opening of Kyte’s ethereal, bliss-out rock and Everything Everything’s barmy indie-pop, while Magic Arm will showcase his rather fine debut album on Friday.

UN-Convention takes place between Thursday, June 4 and Saturday, June 6. Three-day all access tickets are £40 (gigs and panels) with individual gig prices at £7.50. More info at: http://unconvention.wordpress.com/